Divide and Conquer: How to Put Your Customer Segmentation Strategies on Auto-Pilot
Gone are the days when marketers used to send one and the same marketing message to their entire customer list. In todays, highly competitive markets making the most of your customer base is a must if you want to be successful. Customer segmentation strategies allow you to divide your customers into smaller, more homogenous groups. These groups can be targeted with more personalized and profitable marketing campaigns which lead to increased visitor conversions, higher upsell and customer retention rates and ultimately high-performing sales. Now imagine having the right technology to put this fairly complex process on auto-pilot for your online store!
In this talk, Milen Kovachev from Nop-Templates.com will walk through the idea, the challenge and the solution of customer segmentation in e-commerce. He will present a brand new cloud service by Nop-Templates.com which does customer segmentation and email marketing automation on top of nopCommerce. He will show how this service is used by Nop-Templates.com and other nopCommerce online stores to increase conversions and drive more sales. Milen will also talk about the architecture and the implementation of this service, which involves various big data technologies and cloud infrastructures.